The Main Effort Experience

The financial plan is the foundation of our relationship for our clients. It is the “glidepath” we design to help them achieve their hopes and dreams. We use the planning software from Right Capital as a basis for our information organization and analysis with in depth testing and analysis used to substantiate our recommendations. We do, however recognize that as much as a plan is detailed it is also dynamic. We review and update the plan as part of our ongoing review system. These reviews lead to actions every action that we recommend to a client is in direct support of their overall plan.

Our Signature Service

As an independent boutique RIA firm, our clients choose us not only for money management and comprehensive financial and retirement planning, but because they want to feel like that what is important to them, is important to us. It’s simple, at Main Effort, we make our clients feel special.

With an overall small number of clients, our office is designed to make the financial planning and investment management process as easy and streamlined as possible. As we continuously upgrade and improve our technology, certainly helps, however at the end of the day, it is people who really make the difference. Our entire staff understands that there is nothing more important than putting people’s minds at ease and helping them to solve their problems. We want our clients to have not only implicit trust in our office, we also want them to enjoy working with the people in our office. Whether you’ve been a client for 19 years or if you’ve just joined our team, it is our job to make you feel part of a family who cares about your hopes and dreams, and works tirelessly to help you achieve them. At the end of the day, we make people feel happy. Feeling like you are important is a great place to start.

We know that not all of you are close to Holliston (many of you are quite far away), but if you are ever in our area we welcome you to come to the office and meet everyone. Our office sits in the center of charming “downtown” Holliston which is a quiet New England town almost an hour west of Boston. We are located above the town landmark, Fiske’s General Store overlooking the local bustle of the Holliston Superette directly across the street. Our office is modest and comfortable but we like to think that our people make it the shining star of our hometown. Stop by anytime.

What is a Fiduciary?

Legal Definition of fiduciary relationship:

a relationship in which one party places special trust, confidence, and reliance in and is influenced by another who has a fiduciary duty to act for the benefit of the party.

At Main Effort we take great pride in being a fiduciary to our clients. Simply put, as a fiduciary we are required to act and advise in our clients’ best interests at all time without question. We adhere to the Certified Financial Planner (CFP®) Code of Ethics and Standards of Conduct in every aspect of our practice as that is the pinnacle of fiduciary financial and investment advising. We recognize the great responsibility which our clients put on us and we are both humbled and honored by that trust.

Our job isn’t simply to “do what’s right.” It’s more.

Our job is to advise you on what we would do if we were in your position and tell you everything that we know in order to help you make the best decision possible. Our job is to continuously improve ourselves and our system in order to be in a position to provide you the best advice and service we possibly can. Our job is to also to be completely candid and transparent with any and all information concerning you and your plan to include risks, limitations and uncertainties that could influence your decision. Lastly, our job is to try to eliminate any conflict of interest that we may have in working with you or making a recommendation, however sometimes, although very rarely, conflicts of interest cannot be avoided. If we find ourselves in any potential conflict of interest we will discuss and bring to your attention before moving forward with any plans or recommendations.

Our Fees and Compensation

Main Effort Financial is a fee-based Registered Investment Advisor meaning that we charge an annual fee based on the amount of assets we have under management. This fee covers active account management as well as ongoing comprehensive financial planning. Annual fees are paid quarterly in advance and are deducted directly from accounts under management. Billed assets under management are based on the market close of the last day of the quarter. New accounts will be billed on opening balance and be prorated for amount of time under management for the quarter. Asset totals are aggregated for families in order to determine fee breakpoints: The following are the current fees:

Total Assets Under Management ($) Annual Fee (%)
1,000 – 999,999 0.95
1,000,000 -      0.85

Example: A client has a total of $450,000 of assets under management. Annual planning and management fee is $450,000 x 0.0095 = $4,275 per year. First quarterly payment = $1,069 deducted directly from the account. Quarterly payments based on market close on (or about) March 31, June 30, September 30 and Dec 31.

If a client does not have assets under management at Main Effort, their fee is determined based on total assets under advisement to including both liquid and non-liquid. A flat rate is determined based on the amount of time and level of service. Minimum annual retention rate is $6,000 per year ($500/month).

Main Effort Financial also is licensed to sell certain financial products which provide commission payment. If we feel that any of these products would suit a client under the fiduciary standard, we will disclose any compensation from the product prior to our presentation or recommendation.

Let's Get Acquainted

We offer a complimentary "Get Acquainted" meeting to describe our services, and to see if our services are right for you.


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    (508) 893-9990
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